PremierBank has joined with the American Bankers Association (ABA) and banks across the nation to promote an industry-wide campaign educating consumers about the persistent and growing threat of scams.

The Federal Trade Commission estimates that consumers lost $12.5 billion to scams in 2024, an increase of 25% compared to 2023. To combat these scams, the award-winning #BanksNeverAskThat campaign uses attention-grabbing humor and other engaging content to empower consumers to identify bogus bank communications asking for sensitive information like their passwords and Social Security numbers.

“As scams become increasingly sophisticated, it’s critical that individuals understand how to recognize and avoid deceptive tactics,” said Paul Benda, senior vice president, operational risk and cybersecurity at ABA. “The #BanksNeverAskThat campaign is designed to do just that by empowering consumers with knowledge in a way that’s engaging and memorable. By joining the campaign, PremierBank and financial institutions throughout the country are helping their customers stay one step ahead of scammers.”

Because cybersecurity education and fraud awareness can often be dull and forgettable to many consumers, the #BanksNeverAskThat campaign is designed to be bright and bold with a bit of comedy. This year’s campaign theme, “Snap Out of It!,” highlights that scammers often lure consumers into a false sense of trust and security, almost a spellbound state, while demanding urgent action.

Additionally, with the rapid rise in check fraud, PremierBank is also joining ABA’s #PracticeSafeChecks campaign to empower consumers with tips and tools to help fight the significant threat posed by check fraud and check washing scams.

For more information about scams and how to stop fraudsters in their tracks, visit BanksNeverAskThat.com or BancosNuncaPidenEso.com for Spanish.

To learn more about check fraud and check washing, visit PracticeSafeChecks.com or CuidaTusCheques.com for Spanish.